Friday, January 14, 2011

Alonso and Massa Earn their Living Promoting 2011 Jeep Wrangler


We have to admit that we feel for Ferrari's F1 drivers Fernando Alonso and Felipe Massa. As if being forced to wear jokey caps, blouses and t-shirts full of ads, and drive around exclusively in Fiat Group products such as the Abarth 500 wasn't enough of a pain in the behind (a quick look at their bank statements should ease the pain though...), the dynamic duo is now being used to promote the Chrysler Group's offerings such as the Jeep Wrangler.

According to a press statement from the Italian automaker, this particular photo shoot is one of the many initiatives of the "Wrooom 2011 – F1 & MotoGP Press Ski Meeting", an event organized in Madonna di Campiglio (Trento) in which the Fiat Group is the official sponsor.

The Jeep Wrangler featured at the event is a facelifted 2011MY in Rubicon trim powered by a new 2.8-liter common-rail turbo diesel Euro 5 engine with DPF producing 200 HP at 3,600 rpm and 410 Nm of torque at 2,000-3,200 rpm on models with a six-speed manual gearbox and 460 Nm at 1,600-2,600 rpm when combined with a new five-speed automatic transmission.



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